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REM (Real Estate Management)

Streamlined, touch-first inventory management for on-site sales teams.

Real Estate Management Interface
Client REM Software
Role Lead Product Designer
Year 2021/2022
Type Digital Product

The Challenge

The original interface was "clunky" and overloaded with dense information, making it nearly impossible for sales teams to use while on-site or on a tablet. The primary goal was to refresh the UI and optimize the information architecture so that agents could manage inventory and client data effortlessly in the field.

Real Estate Management Visual Grid

The Solution

I redesigned the platform with a focus on visual hierarchy and touch-point optimization:

Visual Inventory Management: Replaced text lists with a color-coded grid system (green for available, red for sold, orange for reserved) to give agents an instant "birds-eye view" of building availability.

Tablet-First Interaction: Increased hit areas and introduced clean, modal-based forms for adding new clients and scheduling visits, ensuring the app is fully functional on the go.

Streamlined Data Hierarchy: Organized complex property specs (size, price, owner info) into a clean, collapsible tree-view sidebar, allowing for quick navigation between floors and units.

Real Estate Management View
Real Estate Management View

The Result

Field Efficiency: Sales teams reported a significant reduction in data-entry errors when working from tablets at construction sites.

Faster Sales Cycles: The visual availability grid allowed agents to confirm unit status for clients instantly, without needing to cross-reference multiple spreadsheets.

Modern Brand Identity: Shifted the perception of the tool from a "boring back-office database" to a modern, professional sales asset.

Real Estate Management Final View
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