We are (by we, I mean me) a multidisciplinary design studio crafting thoughtful digital experiences for forward-thinking brands.
I operate somewhere between human and high-performance interface.
By day (and most nights), I’m a green-spectrum design ranger — forged in pixels, calibrated by grids, powered by systems thinking. My craft is precision: logos aligned to atomic structure, brand guidelines measured in microns, and design systems engineered like modular armor. If it moves, scales, animates, or renders in 3D, I’ve probably optimized it.
I build with discipline. Every component has a purpose. Every token has a name. Every layout snaps like it’s obeying galactic law. Cutting-edge, under control, no chaos — just structured energy shaped into usable form.
Based in Serbia, grounded in reality by my family and supervised by Juki, my white Swiss Shepherd (head of perimeter security). When I’m not refining interfaces, I’m refining life balance — husband, father, builder of both systems and Lego fortresses.
Not fully machine. Not entirely mortal.
Just a designer engineered
for clarity, power, and elegant execution.
Every pixel serves a purpose. We design with clarity and intention, never decoration.
Great work happens through partnership. We work closely with clients at every stage.
We build brands and products that endure. Quality over trends, always.
At DualSOFT, I work as a Senior Product Designer on complex, large-scale iGaming products across sportsbook, casino, risk management, PAM, and internal admin tools. I lead product discovery and UX strategy, and turn complex requirements into clear, scalable interfaces in close collaboration with product, engineering, QA, and business stakeholders.
A major focus has been designing a new backoffice platform and whitelabel solution, pushing our design system toward multi-tenant architectures and configurable UI patterns that can adapt to multiple brands and configurations. I also improved and standardized design and content token naming, aligning them with Tolgee localization workflows and supporting reuse across multiple sportsbook-related components.
At Heroic Ranking, an SEO and growth marketing agency, I led and shaped design solutions across multiple client projects. I partnered closely with marketing and SEO teams to design user-friendly, performance-driven experiences that supported measurable growth and aligned with campaign and ranking goals.
At ewasoft I designed desktop, web, mobile, and blockchain applications, as well as marketing websites and e‑commerce platforms for both B2B and B2C. A large part of my time was spent on Work N Skill, a skill-based freelancing platform running on blockchain, where I worked end-to-end on product UX and UI.
At Veles.cc I worked on an independent sales‑technology project that used automated data extraction from websites to support lead generation and outreach. I prepared UX and website audits and applied product and marketing design knowledge to improve conversion and overall sales performance.
At McCann Belgrade I created digital and graphic design solutions for brands like National Geographic, FOX, L’Oréal, Nestlé, Vichy, Pandora, and MasterCard. I developed web assets and maintained visual consistency across campaigns, and helped improve production workflows by introducing Adobe Animate CC, which reduced production time and increased team efficiency.
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